Dqweek7 r 9 Essay Example | Topics and Well Written Essays - 1000 words

Dqweek7 r 9 - Essay Example John Elkington (1995) coined the phrase, "people, planet, profit". This was while he was at SustainAbility. This is an organization which was created in order to deliver guidelines which are socially responsible. This were supplied to large corporations who considered profits to be more important than any possible benefits for wider society. An enterprise which is described as having a triple bottom line is one which aims to benefit a variety of constituencies, without exploiting or endangering any one group. In 2004 Elkington described wha the named as the "upstreaming" of a percentage of any profit created by selling finished goods to those who originally produced the raw materials used.( This triple bottom line consists of several factors including concerns which are to do with the environment , society and the economy. The phrase "People, planet and profit" describes the ways in which an organization has an impact in these areas. All three should be considered if an organization is to succeed and to do good. The other side of this is sustainability. Lots of companies finds themselves forced sacrifice possible benefits to wider society simply in order to keep going at a profit. Ultimately profit motives are seen far as being more important than any possible social benefits, unless the organization finds that it can do this using the society’s resources (Aupperle, Carroll, and Hatfield, 1985). A quick scan of the media backs up this negative view of what is actually going on. Too many organizations seem devoid of any degree of social responsibility. Considering the readings to date, what are the future projections for the idea of the triple bottom line? If a cost versus benefit analysis were carried out on this subject what conclusions would be reached? What reasons are there for this? Brown, Dillard and Marshall, (2006) came up with a working paper about the Triple Bottom Line. Idea. They described it